Global Customer
Experience Day
Where expertise meets, ideas inspire, and experiences worth telling are made.
About the Event CX Day
On the first Tuesday of every October, the world celebrates Customer Experience Day (CX Day) — a global occasion that highlights the value of customer experience and its role in building more meaningful and sustainable relationships between organisations and their customers.
Driven by its mission to empower the CX community and encourage the exchange of knowledge and expertise, the CX Elite community continues to mark this occasion with a gathering that brings together leaders, experts and practitioners in an inspiring space for dialogue, shared experience, and the ideas shaping the future of customer experience.
Join us at the CX Day Event — where expertise meets, ideas inspire, and experiences worth telling are made.



What we will cover
Two practical themes reflecting what CX teams are working on today — case studies and numbers, not theory.
“Aligning Customer Experience with Day-to-Day Execution Challenges — Success Stories”
Practical Perspective. Format: Each panelist opens with a three-minute success story, followed by an in-depth discussion. Proposed Panel Composition: Three CX
practitioners representing different sectors.
Event Agenda
A full programme of panels, workshops and networking opportunities.
Registration & Welcome
Event Kick-Off
How automation can give customers a better experience at lower cost and on a bigger scale
Dr. Zuhair Khayyat
First Panel Discussion
“The Importance of Beneficiary Experience in Enhancing Global Competitiveness and Supporting Saudi Vision 2030 Programs”
Ruba AlSukran
Majed Alenezi
Sarah Aldajani
Adel Alshammari
Karim Abdellatif
Presentation: “How Leading Companies Use AI in Customer Experience”
Mohammed Alghurabat
Customer journey in the age of AI: from analyzing interactions to making proactive decisions and experiences
Nael Halawa
Nael Halawa
Second Panel Discussion
"Aligning Customer Experience with Day-to-Day Execution Challenges”
Bader Alahmad
Mohammed AlDossary
Dalal Alkhairallah
Hala Al-Muwais
Maha AlDawsari
Presentation “Transforming Customer Experience in the Age of AI Agents”
Ali Altoblani
Break & Prayer
Opening Address: “A Year of Impact… A Journey That Continues”
Dr. Abdulaziz Alosaimi
“The Next Chapter… BEXA”
Awards & Closing Ceremony
Speakers
Leaders and experts sharing how exceptional customer experience is built.
Dr. Abdulaziz Alosaimi
Customer and Beneficiary Experience leader and advisor with 20+ years of experience, specializing in customer journeys and organizational transformation. Founder of CX Elite and Chairman of the Beneficiary Experience Association
Dr. Zuhair Khayyat
CTO and Co-Founder of Lucidya, leading the company’s technology strategy and the development of advanced solutions in Agentic CX and Big Data. He holds a PhD in Computer Science from KAUST and has published research in leading technology venues, with a patent resulting from his research.
Majed Alenezi
Customer Experience and Voice of Customer leader with 18+ years of experience across the development and financial sectors, specializing in experience measurement and translating customer insights into initiatives that improve service quality and customer value
Sarah Aldajani
Customer Experience leader with 14+ years of experience in the public sector, specializing in beneficiary experience measurement, service quality, and performance improvement. She currently leads continuous improvement initiatives to enhance the beneficiary experience.
Adel Alshammari
Customer Experience and Customer Care leader with 12+ years of experience across the financial, logistics, and military industries, specializing in contact center development, customer journeys, digital transformation, and AI-enabled customer experience.
Maha AlDawsari
leader in customer experience and business performance, with over 13 years of experience in the private sector. She drives strategic customer experience initiatives while building a customer-focused organizational approach and fostering a culture of customer engagement, helping guide strategic decisions and create sustainable value for the organization.
Mohammed AlDossary
Customer Experience and Marketing leader with 20+ years of experience across the public and private sectors, specializing in CX strategy, marketing, organizational transformation, and digital transformation. He has led strategic initiatives focused on improving performance and organizational effectiveness
Nael Halawa
Co-Founder and General Manager of Globitel Saudi Arabia, with 25+ years of experience in developing customer experience and customer service solutions. He has led the company’s growth in the Kingdom and contributed to delivering innovative technology solutions that enhance customer experience and service efficiency
Hala Al-Muwais
Executive and strategic leader specializing in Customer Experience and organizational transformation, with over 15 years of experience across the public and private sectors. She leads customer experience strategy and organizational transformation, embedding customer-centricity into strategy, culture, and performance to drive organizational excellence and growth.
Karim Abdellatif
Customer Success and Experience leader with 18+ years of experience across contact centers, technology, business development, and Voice of Customer. He helps organizations leverage technology and AI to create better customer and employee experiences and drive greater business value.
Ali Altoblani
Business Development and Customer Experience leader and Co-Founder of DOO, specializing in strategic partnerships and the adoption of AI-powered customer experience automation and AI Agents across the Gulf region
Dalal Alkhairallah
Human Experience and Quality of Life professional specializing in excellence and patient experience. A certified Quality of Life and Holistic Wellness Coach, focused on creating human-centered experiences that enhance well-being and quality of life.
Mohammed Alghurabat
Founder and CEO of Open, a Saudi company backed by Y Combinator, building the next generation of AI-powered customer experience platforms across multiple channels. Mohammed leads Open’s regional and global expansion, with the ambition of building a global technology company in customer experience and AI from the region.
Bader Alahmad
Customer Experience and transformation leader with 14+ years of experience, specializing in CX measurement, insights, market research, transformation programs, and customer journey improvement. He is a founding board member of the Saudi Beneficiary Experience Association and has served as a judge for regional and international CX awards
Ruba AlSukran
Customer Experience professional with 7+ years of experience across CX, contact center operations, and technology solutions. Her experience spans telecommunications, banking, healthcare, and government sectors, combining customer insight with a consultative, results-driven approach to improve experiences and support business growth.
Limited seats — and registration is free
Register now and receive your electronic badge instantly, with a personal QR code for entry on event day.
Sponsors & Partners
Proud to partner with leading organisations supporting the CX community.
Venue
King Salman Social Center
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DateTuesday, 6 October 2026
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Time6:00 PM — 9:00 PM
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VenueKing Salman Social Center — Riyadh
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Enquiries+966 54 554 3482
Register Your Attendance
Complete the form and you will instantly receive your confirmation and electronic badge.
Frequently Asked Questions
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Contact Us
CX Day Event 2026
For any enquiry about attendance, sponsorship or speaking, get in touch and we will reply within one business day.
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Email addressPR@cxelite.org
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Mobile number+966 54 554 3482
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WhatsApp+966 54 554 3482

