From journey map to reality
Turning journey maps into operational decisions customers actually feel.
CX Day 2026
CX Elite Community
Global Customer
Experience Day
Where expertise meets, ideas inspire, and experiences worth telling are made.
DateTuesday, 6 October 2026
Time4:00 PM — 9:00 PM
VenueKing Salman Social Center
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8+
Speakers & experts
Hosted by CX Elite Community
Riyadh, Saudi Arabia · Tuesday, 6 October 2026
Overview
About the Event CX Day
On the first Tuesday of every October, the world celebrates Customer Experience Day (CX Day) — a global occasion that highlights the value of customer experience and its role in building more meaningful and sustainable relationships between organisations and their customers.
Driven by its mission to empower the CX community and encourage the exchange of knowledge and expertise, the CX Elite community continues to mark this occasion with a gathering that brings together leaders, experts and practitioners in an inspiring space for dialogue, shared experience, and the ideas shaping the future of customer experience.
Join us at the CX Day Event — where expertise meets, ideas inspire, and experiences worth telling are made.
One space for practitioners and decision makers — panels, real Saudi market case studies, and direct networking.
0Expected attendees
0Speakers & experts
0Sessions & panels
0Hours of content
Themes
What we will cover
Six practical themes reflecting what CX teams are working on today — case studies and numbers, not theory.
Measuring impact and linking it to revenue
From NPS and CSAT to the language a board understands.
Voice of Customer and the closed loop
Building a VoC programme that works across channels and closes the loop in hours.
AI in customer service
Where AI adds real value — and where humans must stay in front.
Employee experience as the foundation of CX
Why initiatives fail when the frontline is left out.
Service culture and institutional excellence
Building a culture where CX is everyone's responsibility.
Programme
Event Agenda
A full programme of panels, workshops and networking opportunities.
4:00 PM
— 4:30 PM
Welcome
Registration & Welcome
Badge check-in, welcome coffee and early networking.
4:30 PM
— 4:45 PM
Opening
Opening & CX Elite Address
An opening address on the community mission and what makes the 2026 edition different.
4:45 PM
— 5:25 PM
Keynote
Majed Alenezi
Keynote: CX as a Competitive Advantage
How CX shifts from a support initiative to a real growth engine, with Saudi market examples.
Majed Alenezi
5:25 PM
— 6:05 PM
Panel
Dr. Abdulaziz Alosaimi
Adel Alshammari
Mohammed Aldosari
Panel: From Measurement to Impact
An open discussion on linking NPS and CSAT to financial impact — and where most organisations fail.
Dr. Abdulaziz Alosaimi
Adel Alshammari
Mohammed Aldosari
6:05 PM
— 6:35 PM
Break
Break, Prayer & Networking
Coffee break and networking with attendees and sponsors.
6:35 PM
— 7:15 PM
Workshop
Sarah Aldajani
Workshop: Journey Mapping in 40 Minutes
A hands-on workshop — leave with a first-draft journey map for one of your services.
Sarah Aldajani
7:15 PM
— 7:50 PM
Session
Bader Alahmad
Ruba AlSukran
AI & CX: Where Is the Line?
Real experiences in support automation — and what should never be automated.
Bader Alahmad
Ruba AlSukran
7:50 PM
— 8:20 PM
Session
Nael Halawa
Employee Experience = Customer Experience
Why CX initiatives fail when the frontline is left out of the equation.
Nael Halawa
8:20 PM
— 8:45 PM
Open Floor
Open Floor & Audience Q&A
An open space for audience questions with the speakers.
8:45 PM
— 9:00 PM
Closing
Closing & Sponsor Recognition
Closing remarks, sponsor recognition and a group photo.
Expert Line-up
Speakers
Leaders and experts sharing how exceptional customer experience is built.
Keynote
Dr. Abdulaziz Alosaimi
Customer & Beneficiary Experience Advisor
CX Elite
Customer and Beneficiary Experience leader and advisor with 20+ years of experience, specializing in customer journeys and organizational transformation. Founder of CX Elite and Chairman of the Beneficiary Experience Association
Keynote
Majed Alenezi
Customer Experience & Voice of Customer Expert
Cx Elite
Customer Experience and Voice of Customer leader with 18+ years of experience across the development and financial sectors, specializing in experience measurement and translating customer insights into initiatives that improve service quality and customer value
Sarah Aldajani
Customer Experience Manager
Cx Elite
Customer Experience leader with 14+ years of experience in the public sector, specializing in beneficiary experience measurement, service quality, and performance improvement. She currently leads continuous improvement initiatives to enhance the beneficiary experience.
Adel Alshammari
Customer Experience & Customer Care Leader
Social Development Bank
Customer Experience and Customer Care leader with 12+ years of experience across the financial, logistics, and military industries, specializing in contact center development, customer journeys, digital transformation, and AI-enabled customer experience.
Mohammed Aldosari
Customer Experience & Marketing Leader
Cx Elite
Customer Experience and Marketing leader with 20+ years of experience across the public and private sectors, specializing in CX strategy, marketing, organizational transformation, and digital transformation. He has led strategic initiatives focused on improving performance and organizational effectiveness
Bader Alahmad
Head of Customer Experience Measurement, Insights & Market Research
Cx Elite
Customer Experience and transformation leader with 14+ years of experience, specializing in CX measurement, insights, market research, transformation programs, and customer journey improvement. He is a founding board member of the Saudi Beneficiary Experience Association and has served as a judge for regional and international CX awards
Nael Halawa
Employee Experience Lead
Co-Founder & General Manager
Co-Founder and General Manager of Globitel Saudi Arabia, with 25+ years of experience in developing customer experience and customer service solutions. He has led the company’s growth in the Kingdom and contributed to delivering innovative technology solutions that enhance customer experience and service efficiency
Ruba AlSukran
Account Manager
Globitel
Customer Experience professional with 7+ years of experience across CX, contact center operations, and technology solutions. Her experience spans telecommunications, banking, healthcare, and government sectors, combining customer insight with a consultative, results-driven approach to improve experiences and support business growth.
Karim Abdellatif
Senior Customer Success Manager
Genesys
Customer Success and Experience leader with 18+ years of experience across contact centers, technology, business development, and Voice of Customer. He helps organizations leverage technology and AI to create better customer and employee experiences and drive greater business value.
Ali Altoblani
Co-Founder & Business Development Leader
DOO
Business Development and Customer Experience leader and Co-Founder of DOO, specializing in strategic partnerships and the adoption of AI-powered customer experience automation and AI Agents across the Gulf region
Limited seats — and registration is free
Register now and receive your electronic badge instantly, with a personal QR code for entry on event day.
Our Partners
Sponsors & Partners
Proud to partner with leading organisations supporting the CX community.
Strategic Sponsor
Gold Sponsors
Silver Sponsors
Partners
Media Partners
Location
Venue
King Salman Social Center
Riyadh, Saudi Arabia
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DateTuesday, 6 October 2026
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Time4:00 PM — 9:00 PM
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VenueKing Salman Social Center — Riyadh
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Enquiries+966 55 000 0000
Registration
Register Your Attendance
Complete the form and you will instantly receive your confirmation and electronic badge.
Frequently Asked Questions
Is attendance free?
Yes, attendance is completely free but requires prior registration as seats are limited.
How do I receive my badge?
As soon as you register, you receive an email with your electronic badge and personal QR code.
Do I need to print the badge?
No. Simply show the QR code from your phone at the entrance.
Is translation available?
Sessions are delivered in Arabic, with visual content in both Arabic and English.
Can I update my details after registering?
Yes, contact us using the email on the contact section and quote your registration ID.
Are sponsorship opportunities available?
Yes, several sponsorship packages are available — contact us for the sponsorship deck.
Enquiries
Contact Us
CX Day Event 2026
For any enquiry about attendance, sponsorship or speaking, get in touch and we will reply within one business day.
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Email addressinfo@cxelite.org
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Mobile number+966 55 000 0000
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WhatsApp+966550000000