CX Elite
CX Day 2026 Hosted by the CX Elite Community CX Elite Community

Global Customer
Experience Day

Where expertise meets, ideas inspire, and experiences worth telling are made.

DateTuesday, 6 October 2026
Time6:00 PM — 9:00 PM
VenueKing Salman Social Center
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CX Day 2026
13+ Speakers & experts
Hosted by CX Elite Community Riyadh, Saudi Arabia · Tuesday, 6 October 2026
Overview

About the Event CX Day

On the first Tuesday of every October, the world celebrates Customer Experience Day (CX Day) — a global occasion that highlights the value of customer experience and its role in building more meaningful and sustainable relationships between organisations and their customers.

Driven by its mission to empower the CX community and encourage the exchange of knowledge and expertise, the CX Elite community continues to mark this occasion with a gathering that brings together leaders, experts and practitioners in an inspiring space for dialogue, shared experience, and the ideas shaping the future of customer experience.

Join us at the CX Day Event — where expertise meets, ideas inspire, and experiences worth telling are made.

One space for practitioners and decision makers — panels, real Saudi market case studies, and direct networking.
0Expected attendees
0Speakers & experts
0Sessions & panels
0Hours of content
Themes

What we will cover

Two practical themes reflecting what CX teams are working on today — case studies and numbers, not theory.

01

“The Importance of Beneficiary Experience in Enhancing Global Competitiveness and Supporting Saudi Vision 2030 Programs”

02

“Aligning Customer Experience with Day-to-Day Execution Challenges — Success Stories”

03

Practical Perspective. Format: Each panelist opens with a three-minute success story, followed by an in-depth discussion. Proposed Panel Composition: Three CX

practitioners representing different sectors.

Programme

Event Agenda

A full programme of panels, workshops and networking opportunities.

5:00 PM — 6:00 PM
Welcome

Registration & Welcome

6:10 PM — 6:15 PM
Opening

Event Kick-Off

6:15 PM — 6:25 PM
عرض بعنوان

How automation can give customers a better experience at lower cost and on a bigger scale

Dr. Zuhair Khayyat
6:25 PM — 6:55 PM

First Panel Discussion

“The Importance of Beneficiary Experience in Enhancing Global Competitiveness and Supporting Saudi Vision 2030 Programs”

Session Moderator Ruba AlSukran
Majed Alenezi Sarah Aldajani Adel Alshammari Karim Abdellatif
6:55 PM — 7:05 PM

Presentation: “How Leading Companies Use AI in Customer Experience”

Mohammed Alghurabat
7:05 PM — 7:15 PM
keynote session

Customer journey in the age of AI: from analyzing interactions to making proactive decisions and experiences

Session Moderator Nael Halawa
Nael Halawa
7:15 PM — 7:45 PM
Panel

Second Panel Discussion

"Aligning Customer Experience with Day-to-Day Execution Challenges”

Session Moderator Bader Alahmad
Mohammed AlDossary Dalal Alkhairallah Hala Al-Muwais Maha AlDawsari
7:45 PM — 7:55 PM

Presentation “Transforming Customer Experience in the Age of AI Agents”

Ali Altoblani
7:55 PM — 8:15 PM

Break & Prayer

8:20 PM — 8:45 PM

Opening Address: “A Year of Impact… A Journey That Continues”

Dr. Abdulaziz Alosaimi
8:45 PM — 9:10 PM

“The Next Chapter… BEXA”

9:10 PM

Awards & Closing Ceremony

Expert Line-up

Speakers

Leaders and experts sharing how exceptional customer experience is built.

Dr. Abdulaziz Alosaimi

Dr. Abdulaziz Alosaimi

Customer & Beneficiary Experience Advisor
CX Elite

Customer and Beneficiary Experience leader and advisor with 20+ years of experience, specializing in customer journeys and organizational transformation. Founder of CX Elite and Chairman of the Beneficiary Experience Association

Dr. Zuhair Khayyat

Dr. Zuhair Khayyat

CTO & Co-Founder
Lucidya

CTO and Co-Founder of Lucidya, leading the company’s technology strategy and the development of advanced solutions in Agentic CX and Big Data. He holds a PhD in Computer Science from KAUST and has published research in leading technology venues, with a patent resulting from his research.

Majed Alenezi

Majed Alenezi

Customer Experience & Voice of Customer Expert
Cx Elite

Customer Experience and Voice of Customer leader with 18+ years of experience across the development and financial sectors, specializing in experience measurement and translating customer insights into initiatives that improve service quality and customer value

Sarah Aldajani

Sarah Aldajani

Customer Experience Manager
Cx Elite

Customer Experience leader with 14+ years of experience in the public sector, specializing in beneficiary experience measurement, service quality, and performance improvement. She currently leads continuous improvement initiatives to enhance the beneficiary experience.

Adel Alshammari

Adel Alshammari

Customer Experience & Customer Care Leader
Cx Elite

Customer Experience and Customer Care leader with 12+ years of experience across the financial, logistics, and military industries, specializing in contact center development, customer journeys, digital transformation, and AI-enabled customer experience.

Maha AlDawsari

Maha AlDawsari

Head of Customer Experience
Cx Elite

leader in customer experience and business performance, with over 13 years of experience in the private sector. She drives strategic customer experience initiatives while building a customer-focused organizational approach and fostering a culture of customer engagement, helping guide strategic decisions and create sustainable value for the organization.

Mohammed AlDossary

Mohammed AlDossary

Customer Experience & Marketing Leader
Cx Elite

Customer Experience and Marketing leader with 20+ years of experience across the public and private sectors, specializing in CX strategy, marketing, organizational transformation, and digital transformation. He has led strategic initiatives focused on improving performance and organizational effectiveness

Nael Halawa

Nael Halawa

Employee Experience Lead
Co-Founder & General Manager

Co-Founder and General Manager of Globitel Saudi Arabia, with 25+ years of experience in developing customer experience and customer service solutions. He has led the company’s growth in the Kingdom and contributed to delivering innovative technology solutions that enhance customer experience and service efficiency

Hala Al-Muwais

Hala Al-Muwais

Chief Customer Experience Officer
Cx Elite

Executive and strategic leader specializing in Customer Experience and organizational transformation, with over 15 years of experience across the public and private sectors. She leads customer experience strategy and organizational transformation, embedding customer-centricity into strategy, culture, and performance to drive organizational excellence and growth.

Karim Abdellatif

Karim Abdellatif

Senior Customer Success Manager
Genesys

Customer Success and Experience leader with 18+ years of experience across contact centers, technology, business development, and Voice of Customer. He helps organizations leverage technology and AI to create better customer and employee experiences and drive greater business value.

Ali Altoblani

Ali Altoblani

Co-Founder & Business Development Leader
DOO

Business Development and Customer Experience leader and Co-Founder of DOO, specializing in strategic partnerships and the adoption of AI-powered customer experience automation and AI Agents across the Gulf region

Dalal Alkhairallah

Dalal Alkhairallah

Director of Excellence Services & Patient Experience
Cx Elite

Human Experience and Quality of Life professional specializing in excellence and patient experience. A certified Quality of Life and Holistic Wellness Coach, focused on creating human-centered experiences that enhance well-being and quality of life.

Mohammed Alghurabat

Mohammed Alghurabat

Founder & CEO
Open Company

Founder and CEO of Open, a Saudi company backed by Y Combinator, building the next generation of AI-powered customer experience platforms across multiple channels. Mohammed leads Open’s regional and global expansion, with the ambition of building a global technology company in customer experience and AI from the region.

Bader Alahmad

Bader Alahmad

Head of Customer Experience Measurement, Insights & Market Research
Cx Elite

Customer Experience and transformation leader with 14+ years of experience, specializing in CX measurement, insights, market research, transformation programs, and customer journey improvement. He is a founding board member of the Saudi Beneficiary Experience Association and has served as a judge for regional and international CX awards

Ruba AlSukran

Ruba AlSukran

Account Manager
Globitel

Customer Experience professional with 7+ years of experience across CX, contact center operations, and technology solutions. Her experience spans telecommunications, banking, healthcare, and government sectors, combining customer insight with a consultative, results-driven approach to improve experiences and support business growth.

Limited seats — and registration is free

Register now and receive your electronic badge instantly, with a personal QR code for entry on event day.

Our Partners

Sponsors & Partners

Proud to partner with leading organisations supporting the CX community.

Event Sponsor

Main Sponsor

Strategic Sponsor

Knowledge Sponsor ✅

Experience Sponsor

Creative Partner

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Location

Venue

King Salman Social Center
King Salman Social Center

King Salman Social Center

Riyadh, Saudi Arabia
  • DateTuesday, 6 October 2026
  • Time6:00 PM — 9:00 PM
  • VenueKing Salman Social Center — Riyadh
  • Enquiries+966 54 554 3482
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Registration

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Frequently Asked Questions

Is attendance free?
Yes, attendance is completely free but requires prior registration as seats are limited.
How do I receive my badge?
As soon as you register, you receive an email with your electronic badge and personal QR code.
Do I need to print the badge?
No. Simply show the QR code from your phone at the entrance.
Is translation available?
Sessions are delivered in Arabic, with visual content in both Arabic and English.
Can I update my details after registering?
Yes, contact us using the email on the contact section and quote your registration ID.
Are sponsorship opportunities available?
Yes, several sponsorship packages are available — contact us for the sponsorship deck.
Enquiries

Contact Us

CX Day Event 2026

For any enquiry about attendance, sponsorship or speaking, get in touch and we will reply within one business day.

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